@article{Fahrezi_Senubakti_2025, title={Strategi Konten Planner Dalam Membangun Personal Branding Tokoh Publik Di Instagram Studi Kasus : Brand ‘@yakin_bdg’}, volume={8}, url={https://prosidingfrima.digitechuniversity.ac.id/index.php/prosidingfrima/article/view/758}, DOI={10.55916/frima.v1i8.758}, number={1}, journal={Proceeding FRIMA (Festival Riset Ilmiah Manajemen dan Akuntansi)}, author={Fahrezi, Muhamad Hilmi and Senubakti, Mamok Andri}, year={2025}, month={Jul.}, pages={402-414}