TY - JOUR AU - Silven Yonathan AU - Denny Mudani PY - 2025/07/31 Y2 - 2026/04/03 TI - Pengembangan Sumber Daya Manusia Dalam Meningkatkan Kinerja Karyawan (Studi Kasus Hotel Cottonwood Bed & Breakfast House Bandung) JF - Proceeding FRIMA (Festival Riset Ilmiah Manajemen dan Akuntansi) JA - FRIMA VL - 8 IS - 1 SE - Articles DO - 10.55916/frima.v1i8.1078 UR - https://prosidingfrima.digitechuniversity.ac.id/index.php/prosidingfrima/article/view/1078 AB - This study aims to analyze various factors that influence employee performance in thehospitality sector, focusing on Hotel Cottonwood Bed & Breakfast House Bandung .Employee performance is one of the key aspects that determines the quality of serviceprovided to guests, which ultimately impacts customer satisfaction and the hotel'sreputation. The method used in this research is descriptive qualitative, with datacollection through in-depth interviews and observations of employees in various hoteldepartments.The results of the study reveal that there are several significant factors affectingemployee performance, including: training and development, work motivation, workenvironment, and management support. Effective and ongoing training has been shown to enhance employees' skills and knowledge, contributing to improvedperformance. Additionally, high motivation, both intrinsic and extrinsic, plays animportant role in encouraging employees to provide the best service. A supportivework environment and management backing also create a positive work atmosphere,which influences employee productivity.It is hoped that this research can provide insights for hotel management in designingmore effective human resource development strategies, as well as improving employeeperformance to achieve optimal customer satisfaction.. ER -