., Hermayanti, and Budi Djatmiko. 2022. “Pengaruh Kelas Sosial (Social Class) Dan Gaya Hidup (Lifestyle) Terhadap Kesukaan Merek (Brand Preference)”. Prosiding FRIMA (Festival Riset Ilmiah Manajemen Dan Akuntansi), no. 3 (February), 384-93. https://doi.org/10.55916/frima.v0i3.310.