., Hermayanti, and Budi Djatmiko. “Pengaruh Kelas Sosial (Social Class) Dan Gaya Hidup (Lifestyle) Terhadap Kesukaan Merek (Brand Preference)”. Proceeding FRIMA (Festival Riset Ilmiah Manajemen dan Akuntansi) 3, no. 1 (February 2, 2022): 384-393. Accessed February 17, 2026. https://prosidingfrima.digitechuniversity.ac.id/index.php/prosidingfrima/article/view/310.